Traitor's Keep - New Fable III DLC?

After a few whispers on the forums of Lionhead.com and those across the pond in America and Canada finding an odd surprise advert on their Live dashboards while they download the Dragon Age II demo...we have possible news of a new DLC pack for Fable III. Could this be it?


From the looks of it; it could be another piece of information let out a liiiitle bit before it was meant too be seen.

With news that they were 'doing something new' over the past two/three weeks we shall see how this develops.

All credit to the folks of the Lionhead Community.